Google did launch a major update in early March 2024 aimed at improving search quality. This update consisted of two parts:
March 2024 Core Update: This update focused on elevating helpful content and reducing the presence of unhelpful content in search results. Google estimates this update will decrease low-quality content by a significant 40%. It also integrates their "helpful content system" into the core ranking system, prioritizing informative, trustworthy, and user-friendly content.
March 2024 Spam Update: This update targeted specific spam tactics like manipulating expired domains, creating large amounts of low-quality content (scaled content abuse), and abusing site reputation. Google also improved its spam detection through updated policies and automated systems.
These updates work together to deliver a more trustworthy and helpful search experience for users by filtering out low-quality content and prioritizing informative and valuable content.
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